»April 23, 2008, 4:05:00 PM EDT: Home Stretch
You know that feeling when you know you re about to finish something? That feeling where you just want things to speed up so that you re done already? Or that feeling something is within your grasp and it s a matter of time before you get it?That has been the atmosphere in AIM. It s the homestretch for a good portion of the students here-- The Master in Management (MM) and the MBA seniors are g... ... (MORE)
»April 12, 2008, 9:33:12 AM EDT: Missing the Baguio Trip
One of the traditions that an MBA class in AIM follows is the Baguio Trip and a stay at the AIM Conference Center Baguio (formerly known as the Igorot Lodge). This activity is really a mix of classes and R&R since Baguio is considered the "Summer Capital of the Philippines" for its cool climate and nice mountain views. Our class had its trip scheduled from March 25-March 27, 2008 ... ... (MORE)
»March 25, 2008, 10:47:50 AM EDT: Corporate Blogging & Online Reputation Management Seminar
Thanks to the very good reception to the Corporate Blogging seminar I organized last March 7, 2008, I have been encouraged to do a follow-up to my project for one of my classes in the Asian Institute of Management (AIM). The last event, “Corporate Communications 2.0: Corporate Blogging” was able to raise PhP 19,500 and all proceeds went to the GILAS Project of the Ayala Foundatio... ... (MORE)
»March 14, 2008, 2:09:29 PM EDT: Business Lessons from "American Gangster"
I ve planned to write something about the film "American Gangster," starring Russell Crowe and Denzel Washington, since I watched it last month. The film is set in the 1960 s and it is about the rise and fall of an American drug dealer.Apart from enjoying the film for its artistic and creative merits, I ve learned to appreciate and pick up a few business insights that aren t too diffe... ... (MORE)
)»February 28, 2008, 10:01:18 AM EST: Corporate Communications 2.0: Corporate Blogging
I m organizing a charity event for my walkabout!The event is called "Corporate Communications 2.0: Corporate Blogging" and it is a seminar/workshop about corporate blogging. The seminar will be held in March 7, 2008 at the AIM Campus.Corporate Communications 2.0 is intended primarily for:Business executives who recognize the promise of blogs for viral marketing, crisis communications ... ... (MORE)
»February 7, 2008, 11:31:47 AM EST: Field Trip to Yakult Philippines
Our MBA class recently went to Yakult Philippines in Calamba, Laguna for a plant tour and visit. The activity is part of our Operations Management (OM) class under Prof. Nani Roxas. Our class went on two separate trips and our section went in the morning.This is one of the few activities I was able to bring my camera so I ll probably have the images below speak for themselves:Early birds, befor... ... (MORE)
»January 24, 2008, 1:26:21 AM EST: On Viral Marketing
One of the courses that I ve gone to appreciate in the MBA program is Marketing Management (MM) under Prof. Joe Miranda. The Case Method, in my opinion, really brings out the best in our MM classes. We ve already covered a lot, such as market research and components to a successful marketing program, but not so much on one specific item that has caught my attention: Viral Marketing.According to... ... (MORE)
»January 10, 2008, 9:34:56 AM EST: The Economics of Doing Everything
I remember in one of the meetings with our learning team s mentor where he shared the wisdom of having learning teams or CAN groups-- You can t do everything. That s why you have a team that will roughly have a finance person, a marketing person, a quant guy and operations person. The team composition, hopefully, creates synergy and build on the strengths of the members.However, I do think that... ... (MORE)
»December 27, 2007, 4:42:25 PM EST: The Six Word Description Theory
I m running a social experiment to test a theory I ve developed. The theory is called The Six Word Description Theory and it posits that an object s qualitative attributes can be adequately and satisfactorily described using six words.My theory was developed while thinking of how to minimize the responses for an interview and it was inspired by Six Degrees of Separation. I m developing this the... ... (MORE)
»December 22, 2007, 9:55:45 PM EST: True or False: BS Can Lead You Into The Promised Land
When I got my feedback from my mentor, I was initially disappointed because he essentially told me that I have been settling for mediocrity. Using Prof. Borromeo s words, my performance has been "blah." OK, I get it.However, I ve had the chance to ruminate on that feedback session and I thought that he made a lot of sense-- if I ve been settling in my comfort zone, then there s really... ... (MORE)
