»January 24, 2008, 1:26:21 AM EST: On Viral Marketing
One of the courses that I ve gone to appreciate in the MBA program is Marketing Management (MM) under Prof. Joe Miranda. The Case Method, in my opinion, really brings out the best in our MM classes. We ve already covered a lot, such as market research and components to a successful marketing program, but not so much on one specific item that has caught my attention: Viral Marketing.According to... ... (MORE)
»January 10, 2008, 9:34:56 AM EST: The Economics of Doing Everything
I remember in one of the meetings with our learning team s mentor where he shared the wisdom of having learning teams or CAN groups-- You can t do everything. That s why you have a team that will roughly have a finance person, a marketing person, a quant guy and operations person. The team composition, hopefully, creates synergy and build on the strengths of the members.However, I do think that... ... (MORE)
